Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.

Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.

Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

Identifies trends and insights, and optimizes spend and performance based on the insights.

Brainstorms new and creative growth strategies through digital marketing.

Plans, executes, and measures experiments and conversion tests.

Collaborates with internal teams to create landing pages and optimize user experience.

Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Identifies critical conversion points and drop off points and optimizes user funnels.

Required Knowledge, Skills, and Abilities

Bachelor’s degree in advertising, marketing, or a related field.

A minimum of 1-year experience in a relevant field; management/ e-commerce experience may be preferred.

Understanding of design and marketing principles and techniques.

Ability to develop strategies based on industry trends and developments.

Exceptional organizational and multitasking skills, especially when working with multiple projects or teams.

Excellent management, negotiation, listening, and verbal and written communication skills.

Decisiveness and strong problem-solving skills, especially under pressure.

Ability to develop and maintain working relationships.

Solid sales and presentation skills.

Proficient in email marketing

Qualification Required: Bachelors
Key Skills: Creative, Communication, Campaign Management, SEO, DFP 

 Preferred Age Range: Not Available
Cover Letter: Not Required
Functional Area: IT Software - Digital Marketing, ad manager, SMM

Education + Experience

Bachelor’s degree in advertising, marketing, or a related field.

Benefits