• Campaign Management:
• Plan, execute, and monitor digital marketing campaigns across platforms (Google Ads, Facebook, Instagram, etc.).
• Develop strategies to increase brand visibility and engagement.
• Content Creation and Optimization:
• Collaborate with the creative team to produce engaging content for social media, email marketing, and the website.
• Optimize content for SEO and improve organic search rankings.
• Performance Analysis:
• Track and analyze campaign performance metrics to evaluate effectiveness.
• Provide regular reports and suggest improvements for better ROI.
• Website Management:
• Update and maintain website content to ensure accuracy and relevance.
• Monitor website traffic and suggest strategies to improve user experience.
• Social Media Management:
• Manage social media accounts, schedule posts, and engage with followers.
• Stay updated on trends and integrate them into the brand's digital strategy.

Required Knowledge, Skills, and Abilities

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, including campaign management and SEO.
• Strong knowledge of social media platforms and analytics tools.
• Proficiency in tools like Google Analytics, Ads Manager, and email marketing platforms.
• Creative mindset with excellent communication and analytical skills.